It was announced today that Crypto.com has signed a multi-year sponsorship deal with the exciting French football side Paris St Germain. Part of the deal is for the French league side to release exclusive NFTs on the Crypto.com platform.
So, the strongest footballing side in France, and arguably in the world, gets together with the Crypto lending/yield return platform.
Paris St Germain brings an expensive team, full of flair and quality players, of the likes of Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, and Georginio Wijnaldum among others. Winners of the Coupe de France this year, and runners up in the Champions League last year, the team is now set to figure more often on the international stage.
At the same time Crypto.com partners with yet another massive sporting entity to go with the stable of top sporting giants it is already sponsoring, such as UFC, Liga Serie A, F1 racing, and an NHL team. Boasting of more than 10 million users, the crypto platform has its app in the top ten of both the Apple and Google Play stores.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, commented:
“We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
Kris Marszalek, CEO and co-founder of Crypto.com remarked:
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none. Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Crypto.com recently launched its NFT platform, for collecting and trading NFTs. PSG will take advantage of this by launching its own exclusive NFTs on the Crypto.com NFT platform.