Cryptocurrency adoption is on the rise as Philipp Plein announced it would integrate digital assets as a means of payment for its products.
Customers of the German fashion company Philipp Plein International AG will get the chance to buy products in digital assets instead of fiat money. The supported virtual currencies will be 15 and will include the leading ones – Bitcoin and Ethereum.
‘Cryptocurrencies Are The Future’
In a recent Instagram post, the fashion group Philipp Plein announced that it would start accepting payments in cryptocurrencies. The company’s clients can now pay for clothes, shoes, and other products in Bitcoin (BTC), Ethereum (ETH), and more of a dozen additional digital assets. The firm added that it would accept the new payment method both on the web platform and in its physical stores:
“We start to accept 15 different cryptocurrencies online on plein.com and also in our stores.”
The founder and Chief Executive of the fashion group – Philipp Patrick Plein – said he is a keen supporter of digital assets. Moreover, the German admitted that he is a hodler:
“I am a crypto investor, and I believe in the future of crypto – this is why I decided to offer this payment method in my stores and online…together, we are making HISTORY.”
Philipp Plein International AG recently announced that it aims to hit a record turnover of 100 million euros in 2021. The CEO raised hopes that with the help of the new cryptocurrency initiative, the company has a better chance to reach this milestone:
“I believe that cryptocurrencies are the future and my team and I have made a major commitment in time and resources, performing all necessary system modifications in order to adopt this new type of currency. I am very pleased to be able to offer to our customers this additional payment tool and the flexibility associated with it.”
Other Companies That Accepted Crypto Payments
The recent cryptocurrency adoption does not end with Philipp Plein. According to a press release, the UK-based company Hill Helicopters partnered with the exchange CoinCorner to allow its clients to purchase luxurious aircrafts with Bitcoin. The founder and CEO of the firm – Jason Hill – commented:
“In what was a first for Hill Helicopters, we have just accepted payment in Bitcoin from a client for the HX50 helicopter, with several more to follow. This was processed through CoinCorner, and represents an exciting new dimension to placing an order for this stunning luxury aircraft, one that will particularly suit private pilot-owners.”
In his turn, Ben Collins – business development manager at CoinCorner – said:
We’re really excited to announce this unique partnership; it’s been a pleasure to work with Hill Helicopters to help grow Bitcoin adoption in the aviator sector.”
Additionally, Fasig-Tipton will reportedly become the first Thoroughbred auction to accept payments in digital assets. Thus people would be able to buy horses with Bitcoin, Ethereum, or other virtual assets. The firm teamed with the popular exchange CryptoCom to achieve the move.
Its president Boyd Browning Jr opined that this would allow more individuals to “participate in the crypto space to the exhilarating world of horse racing.”
Kris Marszalek – co-founder and CEO of CryptoCom – commented that the mutual partnership would benefit both Fasig-Tipton and his trading venue, hinting that the horse auction industry is a big market with a lot of prosperous clients.