In collaboration with luxury marketplace UNXD, Dolce & Gabbana unveiled the first of a series of NFTs.
Dolce & Gabbana has announced the introduction of an exclusive NFT collection in cooperation with UNXD, a digital marketplace powered by the Polygon Network that aspires to be the premier destination for digital luxury and culture.
Collezione Genesi, or Genesis Collection, will be the fashion label’s inaugural NFT collection. The collection will be shown at Dolce & Gabbana’s forthcoming Alta Moda, Alta Sartoria, and Alta Goilleria presentations in Venice at the end of August. According to the press release, the collection focuses on Venice’s deep-rooted creative traditions.
L’abito dei Sogni, or Dress from a Dream, is the first idea in the collection, inspired by a dream by Domenico Dolce and Stefano Gabbana. In the weeks leading up to the Alta Moda, Alta Sartoria, and Alta Goilleria presentations, other NFTs from the Collezione Genesi collection will be shown. All will be auctioned exclusively on UNXD.
Dolce & Gabanna’s NFT isn’t the first high-end brand to get into the NFT industry. A few NFTs will be offered from designers participating in Paris Fashion Week, with Gucci joining the NFT area.
NFTs have stayed robust even as the values of several cryptocurrencies have fallen, with more and more entrants to the market. For example, LABS Group has integrated real estate with NFTs, allowing anyone to invest in its resort using the popular token technology. In addition, as more businesses, NGOs, and foundations join the expanding market, artists like Muse have created more NFTs.