Essential for researchers to understand Peroni has begun using Ernst & Young’s (EY) Ethereum-powered EY OpsChain distributed ledger for beer supply chain traceability. According to a press release issued on May 17, 2021, Birra Peroni uses the EY OpsChain blockchain-as-a-service solution to mint specific non-fungible tokens for each batch of beer created to combat counterfeiting while promoting accountability in its supply chain.
Birra Peroni Uses Blockchain Technology
Birra Peroni (Peroni Brewery), a brewing firm that has been around since 1846, has implemented distributed ledger technology (DLT), the technology that underpins bitcoin (BTC) and other cryptocurrencies.
According to a press release, the Asahi Breweries-owned company has chosen the EY OpsChain Ethereum-powered blockchain platform for product tracking in its complex supply chain.
At a time when crypto-collectibles or non-fungible tokens (NFTs) are quickly gaining momentum in the blockchain environment, with the global NFT market now valued at an astounding $2 billion, Birra Peroni says it is now using this revolutionary technology to allow greater accountability and productivity through its supply chain.
The team has made it transparent that each batch of new beer it makes is tokenized on the Ethereum-powered EY OpsChain blockchain, ensuring that each beer is original and counterfeit-proof while also increasing customer trust in its goods.
Traceability from beginning to end
It’s no secret that the COVID-19 pandemic has caused the vast majority of consumers worldwide to turn to e-commerce for their everyday consumable goods, and this move has raised the risk of product counterfeiting.
Consumers will also be willing to see the whole life-cycle of the beer they order, from the farm to when it was distilled in the factory, thanks to Birra Peroni’s blockchain incorporation.
Birra Peroni’s Corporate Affairs Director, Federico Sannella, said:
“For Birra Peroni, the bond with the agricultural supply chain and the quality of our 100 percent made-in-Italy malt are fundamental strategic assets. We believe that sustainability is deeply related to respect for the raw material and we wanted to bring this value alive to our consumers, allowing them to follow the journey of the malt from the field to the bottle. With EY OpsChain Traceability, we have found the ideal platform to carry out this important project.”
Furthermore, the EY team has hinted that it has submitted an Ethereum Improvement Proposal (EIP) that will make it easier for businesses to use NFTs for various purposes.