For ad marketing networks, the crypto vertical is a high-converting segment. On the advertiser side of the equation, they heavily promote crypto to their network of affiliates, taking on a range of digital exchanges and wallets.
Following a recent ban, Facebook, Twitter, and Google make it difficult to advertise crypto banners, if they even allow them to appear. And when they do emerge, a campaign is closely monitored to ensure that it complies with the platform’s requirements (of text on the banners, no buttons allowed etc.).
What better way to promote cryptocurrencies than through the blockchain?
There are now a number of blockchain ad network platforms that enable advertisers to place crypto ads on their platforms. It makes perfect sense to take a decentralized approach to ads. Verifying and validating any real deals or traffic executed or exchanged becomes the responsibility of the infallible blockchain, rather than the corruptible or error-prone person. A new trustworthy approach is a game-changer for this industry, where many people worry about ad networks’ honesty, traffic theft, and payouts.
Of course, not all blockchain advertising channels are produced equal. Let’s look at the top three.
The Most Powerful Blockchain Ad Networks
1. The AdEx network, which is built on the AdEx protocol, provides safe and ethical display ads, as well as transparency not found on the blockchain. This is a true market leader, providing both the publisher and advertiser with real-time monitoring and direct reporting. Since AdEx is a decentralized protocol, it incorporates conventional peer-to-peer technology, cryptography, and blockchain to enhance the buying and selling experience, as well as provide a more relevant approach to traffic. It is made up of a complex system of software components that make the ads that the user sees important, self-learning, and self-optimized in order to reliably produce results for the user. It’s made up of a complex system of software components that make the ads that users see meaningful, self-learning, and self-optimized, ensuring that advertisers and affiliates get consistent results and conversions.
2. Ad Dragon is a cutting-edge DeFi ad platform. It, like AdEx, provides a one-of-a-kind peer-to-peer advertising network. Publishers can sell their advertising services, including real estate such as supported posts, press releases, and banner ad space, on Ad Dragon’s marketplace. Publishers will set their own prices for these campaign options. Meanwhile, marketers may choose the best ways to market their goods or services at the best price. Ethereum is the base of this network.
3. Bitmedia is a blockchain-based ad network that provides inexpensive ad real estate on a wide variety of publisher websites. In this situation, each publisher is manually reviewed to ensure that they provide high-quality publications with a real chance of conversion. They use CPM and CPC models to enable advertisers to target different geos, device types, time spans, and frequency. At this time, Bitmedia only provides text and banner ads, and publishers can be paid both on and off-ramp.
Overall, the fact that the middleman is removed from the equation means more sales for publishers and lower prices for advertisers for all of these channels. For our moment, this is a genuinely solid approach to ads.