Crypto Demand Surges on Indiegogo Founder’s Alternative Investments Platform


As the platform launches out of beta with $2 million in funding, Vincent, a sort of alternative investment search engine, is fielding a massive demand for crypto.

Slava Rubin, Vincent co-founder and executive chairman said that investors looking for digital assets grew 80% between October and November alone. Given that today’s digital assets represent less than 10% of Vincent’s total available deal volume, there is considerable room for growth, and we are just scratching the surface to help investors gain access to space.

Created by the team behind the Indiegogo crowdfunding platform, among its 50 or so investments, Vincent currently includes regulated crypto deals from Grayscale, Republic, and Cadence. Real estate, venture capital, private equity, debt, art, and collectibles are other verticals. According to Rubin, more cryptography will be added soon, such as non-fungible tokens (NFTs).

To date, 15,000 unique investors have conducted more than 100,000 investment searches, Rubin said.

He said:

“We’re in touch with a few larger crypto investment platforms to add their deals into our search engine. For us, we do want to vet each platform we work with to ensure compliance and trust, so it takes a bit longer with an asset class as new as crypto.”

Vincent is the brainchild of Indiegogo, Rubin, and the former lead investor of Indiegogo, Evan Cohen. Fintech entrepreneur Eric Cantor and technology leader Ross Cohen, former head of engineering at Mirror, the hardware firm that sold $500 million earlier this year to Lululemon, are joining them.

Vincent’s funding

Uncommon Denominator, Rubin’s own Humbition, ERA, and The Fund are investors in the $2 million round, as well as several strategic angels, including Jeff Fagnan (Accomplice, AngelList), Alap Shah (Sentieo) and Lazslo Bock (Google, Humu).

Where necessary, Vincent users are asked for self-qualify as accredited investors and clarify how they are verified, said Rubin. After that, on the partner platforms, which carry out their know-your-customer (KYC) and anti-money laundering (AML) checks, the actual transactions occur.

Instead of focusing on any one area, Rubin said the average Vincent user looks at about 25 deals and compares multiple asset classes.

Rubin said.

“This gives you a broader understanding of the landscape. If you want to get totally committed to one thing then great. We think the way this market is going to become much bigger is to make it easier for people to discover and analyze alternatives.”


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